Chef-to-Operator Product Playbooks
Chef-To-Operator Playbooks
What are they?
Chef-to-Operator Playbooks are bespoke toolkits created by chefs & food industry experts, telling your product story to hospitality operators.
Playbooks show the real world value of your product with market insight, menu inspiration and commercial positioning, all in one operator-focused deck.
Some of the brands we've worked with!
Beyond Brochures:
Turning Food Products into Operator-Ready Solutions
Your products don’t just need awareness - they need adoption!
Operators want to know:
• How your product works in their kitchens
• Why it’s better than alternatives
• Where it can help them save time, reduce waste or excite customers
Because the best products don’t just get listed - they are relied upon.
Chef-To-Operator Playbooks
The Egg Soldiers way
We’re not just marketers - we’re award-winning chefs, food industry experts and operators who know how to make products succeed in real kitchens.
With decades of hands-on foodservice experience, we understand the pressures of time, labour and cost - and we translate your ingredient’s value into practical, profitable applications.
That’s why the world’s leading brands trust us to bridge the gap between product and operator.
Chef-To-Operator Playbooks
Our Process
Our Process
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DISCOVERY
Understand your product, objectives and operator targets. Chef review of your products to test performance in various kitchen settings. -
INSIGHTS & BENCHMARKING
Trends and competitor analysis to sharpen positioning and where to differentiate from competitors. -
CULINARY IDEATION
Chef-led creation of menu ideas across relevant channels - considering kitchen setups, skill-levels and end consumer relevance. -
RECIPE DEVELOPMENT
Tested, operator ready recipes with photography. -
PLAYBOOK BUILD
Professionally designed and channel-specific packs ready to present to target customers.
Some of our agency success stories:
