How To Create and Launch a New Hospitality Concept in the UK

Côte is going through an exciting period of change, with our food ID and strategy crucial to the journey.

As such, we decided to find a dynamic, highly-experienced food development agency with a unique approach to support us in its creation, and Egg Soldiers was more than up to the task.

The team showed remarkable attention to detail and a passion for the creative throughout. They guided us through every step with confidence and care, co-creating with our food team and delivering outstanding results that perfectly align with our food philosophy, both for now and for the future.

Toph and Stefan are both genuine experts, and I highly recommend them and their (Egg) Soldiers.

Loungers undertook one of its largest and most ambitious projects ever and called on Stefan to help. The 'resetting' of our kitchens in terms of process, kit and standards was a mammoth task and challenged a lot of our existing ways of working. The guidance, teaching and implementation was carefully curated and delivered; the results were game changing.

Loungers simply wouldn't be the business it is today without the huge Back of House transformational project, that Stefan was integral to. Also, a top chap to work with.

Egg Soldiers came highly recommended, having worked with the Chilango brand for the best part of a decade. And they certainly lived up to their reputation.

The team went above and beyond in all aspects of the brief, and we would not hesitate in recommending them.

Leading the launch of Ole & Steen (Lagkagehuset) into the UK, I was looking for a strong food team to create and define a new food offer that complimented the high quality of our Danish baked goods. Egg Soldiers were the standouts with their non compromising approach to quality, staff training and their out of the box creativity whilst having a clear commercial eye on how we could be fresh, new and truly stand out in the London food scene.
Top operators, couldn't recommend them highly enough.

"Egg Soldiers were brilliant - straight-talking, full of energy, and genuinely enjoyable to work with!

"From the start, they brought a fresh, expert perspective - pinpointing not only the gaps we were aware of, but also highlighting ones we hadn’t spotted.

"They helped us rethink how we approach menu development across the whole group, and their review was both honest and insightful -packed with practical, no-nonsense recommendations we can actually run with.

"We’ve come away with a much clearer food vision for each of our sites, a stronger development process, and the confidence to raise the bar across the board.

"We couldn’t recommend them more highly."

Working with Egg Soldiers has really helped us to think differently about our offer, the team immersed themselves into our brand and sought out the latest food trends and techniques that worked for our business. It absolutely isn't a one size fits all approach. The experience is a collaborative one and we have really enjoyed the relationship that has formed working on our last two menu projects.

We approached Egg Soldiers with a huge operational problem to solve. They very quickly developed a thorough understanding of our business and presented us with a game changing solution that has allowed us to continue to exceed customer expectations!

Egg Soldiers delivered fresh insights and challenger thinking that propelled our business. Their recommendations on operational improvements, menu layouts, and food offerings led to a 12.5% increase in ATV and an impressive 8% growth in like-for-like sales.

The Egg Soldiers team have been a valuable asset to our pub kitchens, their expertise has allowed us to revamp our layouts and operations, resulting in increased efficiencies and streamlined processes.

Thanks to their guidance we're able to serve our guests faster, even on our busiest days, we have been extremely happy with the positive results.

Egg Soldiers team very quickly grasped the concept of our fast food brand Kumpi and helped us to build our unique menu. We really appreciate for their professionalism and fast turn-around. Their work is great quality and was a pleasure to work with such a talented group of people.

The team worked alongside us to build and research the key trends for our internal food and drink trend report, they have an incredible ability to spot emerging trends and tailor them to the So What for putting products on the shelf.

Egg Soldiers were quick to understand our brief and vision in the new industry of cultivated meat, and helped us with our product development to quickly create a delicious end product.
The level of quality, care and professionalism was highly appreciated, and we were extremely happy with the end product. The training and handover was also excellent, providing utmost confidence to our in house chef.

We would highly recommend the Egg Soldiers team, and would definitely work with them again.

The Egg Soldiers team has been a game-changer for our business. Their strategic guidance helped us rethink our food and drink offer, in-store marketing, and customer journey model. Implementing their recommendations has resulted in improved sales, site performance, and set us on a scalable business journey. Their tailored solutions and attention to detail are impressive. Highly recommended!

Egg Soldiers brought my food vision to life at Demitasse. As a first-time business owner opening our first site, their attentive and supportive team helped us develop our food menu, kitchen design, recipes, and team training. I highly recommend them to anyone launching a new concept and seeking the best.

Egg Soldiers was instrumental in helping us create our food and drink identities, menus, and recipes from scratch as a startup. Their innovative and creative approach allowed them to think outside the box, resulting in unique and delicious dishes that have helped establish us as a leading brand in the vegan and Ayurvedic-inspired food industry. Their expertise in crafting creative solutions has been invaluable in propelling our brand forward.