New Food destinations

Health Club Menu Development:
How to elevate your food offer for 2026

Egg Soldiers food consultancy spotlights reasons for developing a winning health club menu offer in 2025/26

Elan cafe food and menu development consultants

Health Club Menu Development
The Need-To-Knows

The health club sector is optimistically enjoying a period of growth, with wellbeing still very much a currency among those not critically impacted by ongoing financial instability across industries.

And while a secondary offer for not only health clubs but across the wider lifestyle & leisure sector, a strong food and drink menu offer should be seen as critical to sustained success going into 2026 (and beyond).

Why? Well, the bottom line is that full lifestyle experiences - hitting the wellness currency mark with every element of your brand offer - is now seen as a dealbreaker across ranging demographics (with the dynamic Gen Z only to double down on this sentiment as their spending power increases).

Extending stay time is the obvious goal, and with competition increasingly an 'on-your-doorstep' concern, ensuring menu flexibility (both in price and offer), aligning to broadening flavour and heath-led food trends, and operational streamlining is just the tip of the iceberg as health clubs look to 2026.

Health Club Menu Development
Supporting the Journey

With decades of creating and developing winning dishes and menus for industry-leading brands under our belts, Egg Soldiers knows a thing or two about the strategic menu process!

Every journey is different, and we're working every single day to bring hospitality visions to life across sectors.

So how does the Egg Soldiers approach work? What are the fundamentals of our recipe development and launch process?

Well, to give you a broad understanding of how we could approach bringing a vision to life, we've distilled our process into a FREE menu development showcase featuring a hypothetical client and their potential brief!

Grab your copy below!

FREE DOWNLOAD

EGG SOLDIERS SHOWCASE: MENU DEVELOPMENT

Discover our menu development process!

What our clients say:

Egg Soldiers have been an invaluable partner in shaping our food philosophy, style, and operations since our early days. With Elan Cafe's rapid growth and internal team development, we have gained confidence in our operations. However, we know we can always count on Egg Soldiers as trusted friends for support.

Their guidance has been instrumental in our journey, and we are grateful for their ongoing partnership.

Dan Booth

Head of Global F&B & Development - EL&N LONDON

Côte is going through an exciting period of change, with our food ID and strategy crucial to the journey.

As such, we decided to find a dynamic, highly-experienced food development agency with a unique approach to support us in its creation, and Egg Soldiers was more than up to the task.

The team showed remarkable attention to detail and a passion for the creative throughout. They guided us through every step with confidence and care, co-creating with our food team and delivering outstanding results that perfectly align with our food philosophy, both for now and for the future.

Toph and Stefan are both genuine experts, and I highly recommend them and their (Egg) Soldiers.

Steve Allen

Executive Chef - Côte Restaurants

Loungers undertook one of its largest and most ambitious projects ever and called on Stefan to help. The 'resetting' of our kitchens in terms of process, kit and standards was a mammoth task and challenged a lot of our existing ways of working. The guidance, teaching and implementation was carefully curated and delivered; the results were game changing.

Loungers simply wouldn't be the business it is today without the huge Back of House transformational project, that Stefan was integral to. Also, a top chap to work with.

Jake Bishop

Co-Founder - Loungers

Ole and Steen menu development case study

Leading the launch of Ole & Steen (Lagkagehuset) into the UK, I was looking for a strong food team to create and define a new food offer that complimented the high quality of our Danish baked goods. Egg Soldiers were the standouts with their non compromising approach to quality, staff training and their out of the box creativity whilst having a clear commercial eye on how we could be fresh, new and truly stand out in the London food scene.
Top operators, couldn't recommend them highly enough.

Alastair Gordon

Operations Director - Ole & Steen

"Egg Soldiers were brilliant - straight-talking, full of energy, and genuinely enjoyable to work with!

"From the start, they brought a fresh, expert perspective - pinpointing not only the gaps we were aware of, but also highlighting ones we hadn’t spotted.

"They helped us rethink how we approach menu development across the whole group, and their review was both honest and insightful -packed with practical, no-nonsense recommendations we can actually run with.

"We’ve come away with a much clearer food vision for each of our sites, a stronger development process, and the confidence to raise the bar across the board.

"We couldn’t recommend them more highly."

Louise MacLean

Business Development Director - Signature Pubs

Working with Egg Soldiers has really helped us to think differently about our offer, the team immersed themselves into our brand and sought out the latest food trends and techniques that worked for our business. It absolutely isn't a one size fits all approach. The experience is a collaborative one and we have really enjoyed the relationship that has formed working on our last two menu projects.

Jenny McPhee

Brand Director – The Alchemist

The Egg Soldiers team have been a valuable asset to our pub kitchens, their expertise has allowed us to revamp our layouts and operations, resulting in increased efficiencies and streamlined processes.

Thanks to their guidance we're able to serve our guests faster, even on our busiest days, we have been extremely happy with the positive results.

Lewis Allington

Head of Food - St Austell Brewery

Egg Soldiers were quick to understand our brief and vision in the new industry of cultivated meat, and helped us with our product development to quickly create a delicious end product.
The level of quality, care and professionalism was highly appreciated, and we were extremely happy with the end product. The training and handover was also excellent, providing utmost confidence to our in house chef.

We would highly recommend the Egg Soldiers team, and would definitely work with them again.

Russ Tucker

Co-Founder - Ivy Farm Technologies

The Egg Soldiers team has been a game-changer for our business. Their strategic guidance helped us rethink our food and drink offer, in-store marketing, and customer journey model. Implementing their recommendations has resulted in improved sales, site performance, and set us on a scalable business journey. Their tailored solutions and attention to detail are impressive. Highly recommended!

Anu Kathuria

Owner - Pali Kitchen

Egg Soldiers was instrumental in helping us create our food and drink identities, menus, and recipes from scratch as a startup. Their innovative and creative approach allowed them to think outside the box, resulting in unique and delicious dishes that have helped establish us as a leading brand in the vegan and Ayurvedic-inspired food industry. Their expertise in crafting creative solutions has been invaluable in propelling our brand forward.

Ray Duhaney

Founder - VEKITCHEN