Who we work with
Restaurants, Bars & Cafes
QSRs & Fast Casual
Stadia, Racecourses & Event
Health & Wellbeing
Hotels & Accommodation
Pub Sector
Leisure Hospitality
Retail, Manufacturers & FMCG
What we do
New Concept Creation
Menu Development
Operational Audits & Menu Offer Reviews
Business Consultancy
Trends, Insights & Ideation
Brand Design
Customer Insight & Market Research
Insights Lab
Insights Lab by Egg Soldiers
Bespoke Trend Insight
Ideation Workshops
Food Safaris
Gen Z Food Trends 2026/27
Content Hub
Case studies
Who we are
Meet the Team
Careers
Egg Soldiers: In the Media
Contact
Case Studies
Our work is a testament to our expertise
Menu Development
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Hospitality Concept Creation
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Business Strategy & Operational Audits
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Menu Development
Brands we've helped take menus to the next level
Grosvenor Casinos: Food Strategy & Menu Development
Grosvenor Casinos chose Egg Soldiers to revamp and modernise the luxury food menus of its London-based casinos
Otto: Food Concept & Menu Development
Egg Soldiers created a modern Levantine-inspired food identity and developed a full menu for Otto, a new UK fast-casual restaurant brand
Ole & Steen: Food Strategy & Menu Development
Egg Soldiers created the savoury food strategy and menu architecture for the first Ole & Steen sites in the UK
The Lensbury Resort: New Concept Creation & Menu Development
Egg Soliders was brought in to lead on the development and launch of its first café lounge concept, The Dunbar
BurgerBoi: Review, Food Strategy and Menu Development
Discover how Egg Soldiers helped BurgerBoi achieve a 15% sales uplift through strategic menu development and a robust LTO calendar, enhancing brand growth and revenue.
HOP Vietnamese: Food Strategy & Menu Development
Egg Soldiers provided guidance and support on flexible menu strategy and new dish development to coincide with the restaurant brand's latest expansion plans
Tortilla & Chilango: Food Strategy & Menu Development
Egg Soldiers was brought in to provide support and structure to the development of a defined food strategy for the future, with a focus on creating differentiated food identities for the two brands
The Alchemist: Food Offer Review, New Menu Strategy and Recipe Development
Egg Soldiers worked with The Alchemist to revamp its food offer over two dedicated projects, with the creative cocktail chain keen to breathe new life into its range of restaurant menus
Côte Restaurants: Food Strategy & Menu Development
Côte brought Egg Soldiers in to support its creation of a new, dynamic food identity for its French brasserie-style restaurants
Flamingo Cafe Bars: Food Identity Creation and Menu Development
Discover how Egg Soldiers transformed Flamingo's menu and food identity, leading to improved dinner sales and customer satisfaction through strategic menu engineering and innovative dishes.
P&O Cruises: Menu & Recipe Development
Egg Soldiers was commissioned by P&O Cruises to develop the menu and food offer for its new restaurant concept, '6th Street Diner' - a classic American diner with a twist
Demitasse London: Menu Development
5th wave coffee shop
Arc Le Salon: Menu Development
Menu & Dish recipe development - Arc Le Salon Mayfair luxury bar & lounge
Leon Restaurants: Menu Development
Head of Food case study
Morrisons Cafe: Food Strategy and Menu Development
Egg Soldiers was tasked with leading the Morrisons hospitality team in revamping their Café food offer to increase appeal across a broad audience of both new and existing brand customers
Chilango: Menu Development
Creating a stampede of flavours!
The Perfect Menu. Bespoke to You.
DISCOVER OUR MENU DEVELOPMENT SERVICE
Hospitality Concept Creation
F&B concepts we've helped bring to life!
Ole & Steen: Food Strategy & Menu Development
Egg Soldiers created the savoury food strategy and menu architecture for the first Ole & Steen sites in the UK
The Lensbury Resort: New Concept Creation & Menu Development
Egg Soliders was brought in to lead on the development and launch of its first café lounge concept, The Dunbar
Flamingo Cafe Bars: Food Identity Creation and Menu Development
Discover how Egg Soldiers transformed Flamingo's menu and food identity, leading to improved dinner sales and customer satisfaction through strategic menu engineering and innovative dishes.
Cluck'd: New Concept Creation
Egg Soldiers was tasked with co-creating a new fast-casual dining brand, building from the client vision and proposed strategy
Kumpi: New Concept Creation
Case Study - New Concept Creation
VE Kitchen: New Concept Creation
Egg Soldiers guided VE Kitchen through a full concept creation process, developing four distinct menus and food categories sitting under brand's game-changing plant-based vision and ethos
Eastcheap Records: Creating a unique food offer for Rocket Leisure's fourth bar venue
Case study for menu development
Humpit Hummus: Product and Experience Review
Operational and menu offer review case study
Lóa Bistro: New Concept Creation
Restaurant concept within Center Hotels Group
Stökk: New Concept Creation
Creating a grab & go concept in Reykjavík, Iceland
Turn your F&B vision into a successful reality.
DISCOVER OUR CONCEPT CREATION SERVICE
Business Strategy & Operational Audits
Business we've supported with fresh eyes expertise!
Grosvenor Casinos: Food Strategy & Menu Development
Grosvenor Casinos chose Egg Soldiers to revamp and modernise the luxury food menus of its London-based casinos
Signature Pubs: Food Strategy & Business Support
Signature Pubs, a group of hospitality venues in Scotland, asked Egg Soldiers to bring structure, process and clarity to their food offer
Otto: Food Concept & Menu Development
Egg Soldiers created a modern Levantine-inspired food identity and developed a full menu for Otto, a new UK fast-casual restaurant brand
Costa Coffee: Food Strategy Review & Transformation
Leading coffee chain Costa enlisted Egg Soldiers to review and validate its existing UK food strategy across specific categories
Loungers: Operational Audit & Strategy
Improving kitchen operations
BurgerBoi: Review, Food Strategy and Menu Development
Discover how Egg Soldiers helped BurgerBoi achieve a 15% sales uplift through strategic menu development and a robust LTO calendar, enhancing brand growth and revenue.
The Alchemist: Food Offer Review, New Menu Strategy and Recipe Development
Egg Soldiers worked with The Alchemist to revamp its food offer over two dedicated projects, with the creative cocktail chain keen to breathe new life into its range of restaurant menus
SushiDog: Menu Review & Food Strategy
QSR sushi roll brand SushiDog sought out Egg Soldiers for a review of its menu offering and pricing strategy, with a view to improving its food approach and implementation
Away Resorts: Menu Offer Review & Food Strategy
Leading holiday park operator Away Resorts comissioned Egg Soldiers to conduct a 'fresh-eyes' menu offer and operational review of five of its sites
Morrisons Cafe: Food Strategy and Menu Development
Egg Soldiers was tasked with leading the Morrisons hospitality team in revamping their Café food offer to increase appeal across a broad audience of both new and existing brand customers
Parkdean Resorts: Operational Audit
Operational Performance Review
Humpit Hummus: Product and Experience Review
Operational and menu offer review case study
A fresh-eyes view on your hospitality business performance
DISCOVER OUR OPERATIONAL REVIEW SERVICE
Discover how we can help your business:
Our track record for success spans multinational retailers, global QSR, manufacturers and F&B brands, delivering outstanding culinary narratives that reach consumers in a big way
New Concept Creation
Helping you turn your F&B vision into a successful reality.
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Menu
Development
Create the ideal, on-trend menu for your brand and kitchen.
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Business Strategy & Operational Audits
An external, expert, fresh-eyes view on your hospitality business performance
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Business Consultancy
Partner with the food experts for longer term F&B strategy solutions
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Bespoke Trend Reports
Cutting-edge food trend analysis to drive innovation and winning strategies for your business.
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Specialist-Led Ideation Workshops
The perfect stimulus for honing focus and supercharging creativity
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Immersive Food Safaris
Unique food tours - immersive learnings, innovation thought starters and genuine 'eureka' moments
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Product & Brand Design
Comprehensive graphic design across both digital and print media.
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Customer Insight & Market Research
Insightful research for a competitive edge in the hospitality industry
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Discover our new concept creation process!
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Discover our menu deveopment process!
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Discover our strategic process!
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