Case study

Menu & Recipe Development

Arvia - P&O Cruises

Launched in December 2022 and with a guest capacity of over 5,000, Arvia is the largest cruise ship ever launched for the UK market.

Egg Soldiers were commissioned to create and develop the menu and food offer for a new on-board restaurant concept, 6th Street Diner - an all-day, classic American diner with a twist.

Whether it's breakfast, brunch, dinner or sweet things... we've got ya. Grab a seat and take in the spirit of the classic all-American diner.

We've got great music, ice-cold cocktails and deeelicious soul food, all served up with some good ol' American hospitality. So make yourself comfy, stick a quarter in the jukebox and enjoy the ride.

Our work included:

- Concept definition
- Food and menu strategy
- Dish recipe development
- Training materials
- Kitchen team training
- Launch support
If a building becomes architecture, then it is art
Our work